Zima Clearmalt was a clear, lightly carbonated alcoholic beverage made and distributed Zima Beverage Company the Coors Brewing Company. Introduced init was marketed as an alternative to beer, an example of what is now often referred to as a coolerwith 4. The Myriad Company was sold again in the U. It did not return in Zima means "winter" in Slavic languages. David Placek, at Lexicon Hampstead Appraisal Company, working with the company's Russian linguist came up with Zima Beverage Company name.

It was launched nationally in the United States as Zima Clearmalt in after being test-marketed two years earlier in the cities of NashvilleSacramentoand Syracuse. The lemon-lime drink was part of the " clear craze " of the s that produced products such as Crystal Pepsi and Tab Clear. Brandweek magazine reported that at Zima's peak in1. Originally popular among young women, Coors made its first attempt at attracting young men to the brand in by marketing Zima Gold an amber-colored beverage that promised a "taste of bourbon".

The drink was unpopular and disappeared from store shelves within the year. In the late s, the beverage was marketed in three additional flavors: citrus, tangerine, and pineapple citrus. From Wikipedia, the free encyclopedia. Introduced, limited release Discontinued U. Please help improve this article by adding citations to reliable sources.

Unsourced material may be challenged and removed. Retrieved 13 February Retrieved Retrieved Zima Beverage Company 23, Zima Beverage Company Retrieved 10 September The Japan Times. Zima is coming back". Chicago Tribune. Retrieved 12 June Milwaukee Business Journal. Categories : Products and services discontinued in Alcopops Defunct consumer brands Premixed alcoholic drinks Products introduced in Hidden categories: Articles with hRecipes Articles with hProducts Articles needing additional Zima Beverage Company from September All articles needing additional references.

Isle Of Wight Cheese Company Article Talk. Views Read Edit View history. By using this site, you agree to the Terms of Use and Privacy Policy. Malt beverage. Coors Brewing Company.

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Get ready to drink like it's the 90's (again) Zima is ...

May 14, 2018 · Last summer, MillerCoors re-released the popular 90’s clear malt beverage ‘Zima’. It was an overwhelming hit. Incidentally, the article announcing it’s return is the #1 most read article in Beer Street Journal’s 11-year history. The beverage hit the market around 1994, and was an instant hit. We think of it like an alcoholic Crystal ...…

5 Things You Didn’t Know About Zima, Everyone’s Favorite ...

Jun 22, 2017 · The “premium malt beverage” category is a pretty crowded field these days, with Smirnoff Ice, Mike’s Hard, and a handful of other drinks having staked their claim years ago. But if you remember the ’90s, you remember there being only one “clear beer” on the market: Zima. Introduced in 1993, the lemon-lime flavored drink stayed on the shelves until fizzling out in October 2008.…