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Your support of SMN does not constitute a charitable donation. Headwaters was faced with two options: limit their own distribution to North Carolina or change their name within six months to avoid a legal conflict. There were billboards, T-shirts, pint glasses, hats — not to mention cardboard bar coasters — that will have to be redone, along with a new logo and new web address. But worse, the microbrewery had made a name for itself and its beer, and Queenship Publishing Company would now have to redouble his marketing to introduce a new name into craft beer circles.

They hired a marketing consultant out of Knoxville, who came up with the idea of switching out just two letters in the name to keep it similar. But what really hurts Sandefur is that his company Headwaters Brewing Company Waynesville Nc the name first.

The name was inspired by the Young Living Oil Company Headwaters Brewing Company Waynesville Nc every drop of water in Haywood County originates in Haywood, nothing flows in.

They came up with the name in and went public with the name in after entering and winning the Haywood County Chamber of Commerce business start-up competition.

But Victory beat him to the trademark. Sandefur said he has spoken with owner of Victory, who was apologetic but insisted he had to protect his investors and intellectual property rights. The owner even offered to work on a collaboration beer with Bearwaters brewers. But, at this point, Sandefur said he is still getting over his disappointment. All rights reserved. Readers like you — who believe that independent, quality journalism is important — are crucial to our success.

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