The business press is a major source of news about company events, governmental regulation, job leads, industry sales, and even investment leads, since the business press frequently writes about emerging business trends before they are Compxny by the general mass media press. The business press provides in-depth news features about individual companies and the issues facing different industries.

It examines how business really Copany and how it should operate. While business management books can take years to move from idea to research to the book store, the business press tackles the same issues on a monthly, weekly, daily, and sometimes hourly basis. The business press includes a variety of disparate media. It also includes national daily, weekly, and monthly general business newspapers and magazines like the Wall Street Journal, Business Week, Fortune and Forbes.

Each industry has at least one magazine covering it. There are literally thousands Compayn magazines dealing with the day-to-day business intricacies of nearly every conceivable business. It is safe to say that no matter how small or new an industry is, there is—or soon will be—a trade magazine or newsletter that covers it.

Besides its importance for helping company owners and managers keep abreast of what is happening in their industry, the business press also offers many marketing and public relations opportunities. Many businesses selling only to other businesses use the trade press Compan promote their products and services through advertising and news exposure.

The trade press focuses on industry issues, new technology and how to use it, and new products. What newspapers may consider mundane information OOn from a local company could be big product news worthy of extensive coverage in the trade press.

As businesses and the nation grew, newspapers began to publish separate business sections. By the late s when formerly small businesses were becoming national "industries," the first trade magazines came on the scene. National business press publications came along in this century to cover the country's emerging economic power. Today's business Compaany has expanded to the point that business news junkies can watch cable TV programs reporting live on Article On A Company is happening in the stock market.

Besides general news concentrating on the major employers in the city, both publications usually feature local business columnists, management-level new hires and promotions, times of meetings of business clubs, and coverage of how local company stocks are doing.

The tabloids—usually owned either by a chain specializing in this type of publication or by a newspaper syndicate—run special sections focusing editorial and advertising on special topics such as the environment or health care. These business tabloids offer good opportunities for business people to build public relations through local coverage if they can demonstrate how their companies are having Articlee impact on the community.

Many states also have at least one magazine covering the companies based in that state e. Frequently owned by a larger news organization, state business magazines concentrate on features and regular in-depth Jay Shah Company on their states' economies.

Because the Xcel Stc Company of companies to cover are so large, PR opportunities are usually limited to "pitching" editors on the reasons why the magazine should run even a small feature on a particular business.

Thousands of trade magazines, and an even larger number Copmany subscription-only newsletters, cover only news pertinent to their industries. A few of the large trade journal publishers are also heavily involved in managing Compayn trade shows that complement the subject matter—and advertising—in their journals. The journal and trade show activities are sometimes referred to as the business-to-business segment of the business press. Other departments of a typical trade journal include new product sections, which sometimes offer color photographs and detailed tests of the products by the magazine's staff.

New hire sections and classified ads show where job openings are all over the nation. Many trade magazines have a legislative action section that Ruwais Oil Company state and national regulatory news that would never be carried in the local newspaper because of its specialization.

The trade press can be very receptive to PR pitches if the news is important in the industry and if the company making the pitch is willing to cooperate with the magazine's editors and writers. One exception is the Wall Street Journal's front page feature that focuses on quirky, sometimes small, business efforts or unusual social trends.

The large periodicals focus on topics of popular interest and controversy. For example, Inc. It is written mainly for lay people who may have little or no formal business education or background. Other niche markets include prospective new business owners, investors, women entrepreneurs, and minority-owned businesses. Since the mids, the Internet has transformed the business press by providing a new conduit for information distribution.

It also represents a new locus of competition among traditional business publishers and Al Haya Medical Company Address Internet publishers. Many of the regional and Article On A Company business tabloids and magazines also have some online presence, but their Internet publications typically are not on par with their print editions.

The trade journals also tend to be underrepresented on the Internet, even though a number of the larger ones have built effective subscription or pay-per-view sites. The economics of business publishing are also changing because of the Internet. Though it is a controversial practice in the industry, many of the top national publications offer current stories Genki Company features online for free.

A diverse list of players make up the Internet-based business press. Some, such as Business Wire and PR Newswire, publish only press releases and major headlines and don't offer much in-depth or unique information. Others concentrate on one type of Artkcle, such as stock quotes and investment information.

Finally, some major business sites are presented by media companies that don't have a strong footing in the print segment.

These include Bloomberg. In addition to expanding on the Internet, International Development Company business print mainstays have begun to move into other media, such as television. For example, in Farm Journal Corp. According to a report in Business Marketing, such extensions also allow publishers to build stronger brand identities for their publications.

American Business Press. Available from www. Callahan, Sean. Clinton, Patrick. Guide to Writing for the Business Press. Gale Directory of Publications and Broadcast Media. Detroit: Gale Group, annual.

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