Adnan Durrani wants consumers to understand halal in different terms: "Wholesome and pure. Sustainable, fair trade, and just practices in terms of the environment and animal welfare. And for Durrani, a U. There are American Halal Company 5. It's also a crowded one, with 16, companies selling certified-kosher products. As for Muslims, a recent Pew Report put their U. If Muslims' numbers are relatively small, their market power is considerable.

AAmerican 52 percent of U. And they are highly educated: Compxny percent of Muslim American women, for example, hold a college or postgraduate degree, compared with 29 percent of American women overall-a rate second only to that of American Jewish women. Food marketers generally target female consumers. The Muslim population is also young; 73 percent are 18 to 44, compared with 44 percent in the general population. If Saffron Road succeeds, it won't be the first time Durrani will have realized such a dream.

InDurrani founded Vermont Pure, which became a leading supplier of bottled water. Ineven as experts told him that American kids would never eat yogurt, Company Care Occupational Health private equity firm was one of the first institutional investors in American Halal Company Imbruvica Company. Of course, for American Halal Company brand with Saffron Road's ambitions, making a hit with Muslim shoppers isn't enough.

In the kosher food market, for Haalal, about 75 percent of sales comes from non-Jews-many of Comapny Muslims-who buy kosher for reasons including health and safety, taste, or flavor, and the belief that the products are made under stricter guidelines than are other products. The Saffron Road name-an allusion to the Silk Road, the ancient trading route that connected the Middle East, India, and China-was chosen to be broadly appealing.

And each box Hqlal graffitied with half a dozen or so seals of approval: certified humane, antibiotic free, gluten free.

Although halal certification American Halal Company the Islamic Food and Nutrition Council of America may be the draw for a Muslim shopper, a non-Muslim looking for frozen Thai or Indian food might choose Saffron Road because Compsny the only certified-humane and antibiotic-free option in the grocery freezer. The approach seems to be working. InSaffron Road won the best-product award from the World Halal Forum and was named one of the top 10 new products to watch at the Fancy Food Show, a key event Compayn the specialty-food industry.

Muslim Halap. The opinions expressed here by Inc. Here's why:. It's Educated Share of U. It's Young Portion of U.

American Halal The Halal Guys

American Halal Food: Much like the United States, American Halal Food is a complex melting pot of Middle Eastern and Mediterranean flavors that are sure to delight; Flawlessly cooked, premium quality Halal meats that are seasoned to perfection…

American Halal Company, Inc. announces Strategic ...

American Halal Company, Inc. announced today that it had wholly acquired the Mediterranean Snack Foods Company, LLC. (“Mediterranean Snacks®”). American Halal also wholly owns Saffron Road, a leading Natural Frozen Entrée brand as well as a premier innovator of shelf stable natural products, such as Non-GMO Project Verified Simmer Sauces, Organic Chickpea Snacks, and Antibiotic Free Halal ……