Our books are exciting, our magazine is fun, and the dolls and accessories are pretty. Rowland, founder. American Girl, Inc. Headquartered in Middleton, Wisconsin, the company has as its primary Comoany the positive growth and well-being of girls ages three to The corporate mission is simple: "to celebrate girls. The company has since expanded to include additional doll and character toy lines, contemporary clothing for girls, two large retail stores, and a publishing business that ranks among the top 15 children's book publishers in the country.
American Girl publishes a bimonthly magazine, as well as an expansive collection of historical fiction, and contemporary Compnay and nonfiction titles. Sincethe company has been a wholly owned subsidiary of Mattel, Inc. American Girl is made up of four divisions: the Consumer Catalogue and E-commerce division; the Publications division; the Retail division; and the American Girl's Brand division. American Girl-published books are also distributed through several bookstores around the country.
At the time, Rowland, a former teacher and publisher of educational books, had been looking for just the right gifts for her young nieces, but she was disenchanted with what Barbie and the Cabbage Patch dolls had to offer young girls. With her American Amsrican concept, she sought to combine important history lessons with play to foster a child's developing creativity. Her vision of something that would integrate play and learning, while emphasizing traditional American values materialized as the stories of three nine-year-old heroines living out their own adventures at pivotal times in American history.
Though the American Girl Company were fiction, with six stories in each series, each was thoughtfully written to be historically accurate and cover key events that were crucial in shaping the United States. Rowland created the American Girl Collection in with three unique and adventurous heroines. Those first heroines were Kirsten, a Swedish immigrant girl who lived in Minnesota in the s; Molly, a girl living in Chicago during the s with a father serving in World War II; and Samantha, an orphan girl who lived with her wealthy grandmother in New York City in Rowland said her goal was to "bring history to life.
However, as soon as she displayed the prototype dolls, books, and accessories, the mothers were on board. Each doll came with one introductory novel about her life and the time in history, and five additional books each telling a tale of her adventures, challenges, and resulting growth.
Rowland believed her products were not only high quality, but were at the time one of Ajerican few things in a "tween" girl's world telling her not to grow up too fast, but rather encouraging her to remain a little girl. The company founder's hope was to prolong that fleeting period of childhood when girls play with dolls.
Early indicators made Rowland's American Girl American Girl Company look like a winner. Pleasant Company soon outgrew its warehouse and had to find a bigger space. A Time magazine article later theorized about the company's success: "The genius behind American Girl's high-end products is that moms feel good about dropping a lot of cash on low-tech, wholesome Americana.
The American Girl Collection eventually expanded to include Felicity, living in Colonial Williamsburg, Virginia, in ; Addy, a slave girl seeking freedom in the midst of the Civil War in the s; Josefina, a Hispanic girl in colonial New Mexico in ; Kaya, a Nez Perce girl growing up in the Northwest in ; and Kit, a poor girl growing up in Depression Era In Pleasant Company's publishing arm launched a bimonthly magazine called American Girl.
According to company literature it was created to be an "age-appropriate, advertising-free publication designed to affirm self esteem, celebrate achievements, and foster creativity in today's girls. The magazines were sold through both subscription and bookstores. As a relatively young Amerjcan, Pleasant Company's soaring sales were noticed in the marketing world.
In Pleasant Company was listed among Advertising Age 's Marketing Ameeican, the Young America Auto Insurance Company and brightest' marketers in America. Rowland and her vision were credited with much of the company's success. Working Woman put Rowland on its list of the top 50 women business owners for six years in a row, from through With all the feature combinations, there were 21 dolls to choose from.
Along with the Girls of Today dolls came a host of contemporary clothes and accessories. Books about contemporary girls were also added to the line, along with "history mysteries. The American Girl library line grew out of favorite sections of the magazine, which had by that time become extremely popular with girls in the eight- to year-old bracket and had increased subscription sales each year.
The company also introduced the Bitty Baby line of dolls targeted toward younger girls, ages three to six, and designed to encourage nurturing behavior. Bitty Babies were high quality, huggable, inch baby dolls, that had their own coordinating clothes Americn accessories. Throughout the s, Pleasant Company's business boomed, capturing the attention of the corporate world, even those outside the toy industry.
A article in the Economist described the American Girl heroines as "gutsy, spirited and articulate, taking life's challenges in their stride. None faces tougher challenges American Girl Company Addy, a slave possibly the best-dressed slave in historywho makes a perilous escape to freedom during the civil war.
To meet demand during the holiday season, the workforce has swelled from to some 2, The store, which showcased the product lines from the company's extensive catalogue, was located in Chicago's hottest shopping area on Michigan Avenue, right across from Belden Cable Company historic Water Tower.
The store was part doll boutique, part museum with life-sized dioramas of the historical dolls in their settings. The theater performance was a one-hour musical revue which highlighted the historical heroines featured Girrl the book and doll collection. Early on, it appeared that Pleasant Company's first foray into the retail store business was successful.
Within a few months the store was selling out the theater performances, and dinner reservations were booked full. The Co,pany of American Girl Place had fulfilled much of Pleasant Rowland's original vision for her company, and she was ready to move on to new challenges. That same year,she sold the company named for her to Mattel, Inc, the world's leading toymaker and owner of Amerocan Barbie dynasty. Rowland became vice-chairman of Mattel, but retired in to pursue new challenges.
Mattel maintained Rowland's commitment to quality and limited avenues of distribution of American Girl products. Angelina was a beloved mouse character. Pleasant Company created Angelina dolls with books and accessories. According to the company, picture books about Angelina were designed to "teach girls ages gentle life lessons about growing up. Pleasant Company established an office in London inand the publications arm of the business prepared to enter the European market. In the company marketed books from the American Girl historical collection, Amelia's journal-style books, and Angelina Ballerina books in the United Kingdom, with plans to pursue the French and German markets in subsequent years.
The company continued to extend its American Girl brand with new lines. In they introduced heroine character dolls with a modern-day twist. Lindsey Amerlcan the first in a line of limited-edition, modern-day character dolls. Lindsey came with her own story and of course clothes and accessories to match. Lindsey was a success, followed by Kailey and Marisol. The company also presented a new line of school-themed easy reader books with accompanying inch posable dolls called the Hopscotch Hill School Collection.
For Aemrican girls, not the doll variety, the company created American Girls Gear, or A. Gear, a clothing and accessory line for girls eight to 12, with apparel styles that American Girl Company both the modern and historical dolls.
Following the tremendous success of the Chicago retail store, Pleasant Company opened a second proprietary store in midtown Manhattan in In early Pleasant Company made a move to better highlight its well recognized brand by officially changing the American Girl Company name to American Girl, Inc. It had been a gradual progression over the years.
The catalogue Gitl had changed to American Girl inthe web site address was americangirl. Statistics supported the company success story. The americangirl. Bycirculation of the American Girl magazine had reachedThe magazine was ranked eighth among the top children's magazines and was the largest dedicated exclusively to girls in the seven to 12 age Americam. The editors received Comapny 10, pieces of reader mail from subscribers after each issue.
But the honor of best-loved doll goes to the American Girl, a flat-chested, makeup-free toy that comes packaged with an educational book. Parent company Mattel Camelot Theatre Company thrilled with the success of its acquisition.
In fact, while sales of Barbie began to decline, Mattel leaders were pleased that American Girl sales remained strong, helping to boost the parent company's profit numbers. The New York and Chicago stores combined saw three million visitors in Mattel indicated that the New York store opening helped boost American Girl sales 18 percent.
In addition, it was reported that Mattel was adding a story-based Barbie line, perhaps Giel the American Girl model. Though American Girl had extended its brand well beyond the original historical concept, its flagship eight-character historical collection remained an integral part of the business, commanding a third of the total space Dhl Company In Chennai the catalogue.
The American Girl Company was exploring additional movie opportunities for its other popular heroines. Toggle navigation. User Contributions:. Comment about this article, ask questions, or add new information about this topic: Name:. E-mail: Show my email publicly. Public Comment: characters. Send comment. Other articles you might like:. Follow City-Data. Tweets by LechMazur.
American Girl magazine was introduced in 1992 and is the company’s very first contemporary offering that affirms self-esteem, celebrates achievements, and fosters creativity in today’s girls. The award-winning magazine ranks among the top ten children’s magazines in the nation and is the largest magazine dedicated exclusively to girls ...…
American Girl, LLC is the current, official name of American Girl. Pleasant Company was the original name of the company producing and distributing American Girl products. The company was started in 1986 by Pleasant Rowland and owned by her until she sold the line to Mattel in 1998. The company...…
American Girl Dolls . American Girl dolls were originally released in 1986 by the Pleasant Company. These 18-inch historical dolls are a phenomenon famous for their portrayal of 8 to 11-year-old girls from different historical eras and ethnicities.…
Welcome to the official American Girl YouTube Channel! Check out weekly uploads including new Stop-motion, DIY craft videos, hairstyle how-to’s, plus product...Views: 166K…
Back in the late 1980's and early 1990's, when there were only three, four or five American Girls in the American Girl Collection, Pleasant Company offered several special items that went along with the American Girl dolls, outfits and doll accessories.…
*The application for the American Girl 2020 Donation Program will open in January 13, 2020. The application will be located at the bottom of this website. * For any questions, please email [email protected] or call 703-836-2121. We wish everyone successful fundraising events this year and thank you for all you do to serve your communities!…
Jul 07, 2017 · American Girl Character Encyclopedia [Carrie Anton, Erin Falligant] on Amazon.com. *FREE* shipping on qualifying offers. Discover the lovable American Girl® characters—from Kaya to the latest Girl of the Year™—with this newest guide from DK. Featuring all …4.7/5(70)…