Rolling Rock is a 4. Although founded as a local beer in Western Pennsylvaniait was marketed aggressively and eventually became America Rolling Rock Beer Company national product. The brand was sold to Anheuser-Busch of St. Louis, Missouriin mid, which transferred brewing operations to New Jersey while continuing to label the new beer prominently with the name of Latrobe. As stated Empire Brewing Company Menu the bottle, it was brewed with a distinctive soft local water in large glass-lined tanks, which were considered state-of-the-art at the Ber of its introduction in part due to sanitation concerns.

As a result, this once distinctive semi-premium beer became virtually indistinguishable in flavor and quality from the least expensive light beers manufactured by Anheuser. The final batch of Rolling Rock was shipped from Latrobe on July 31, Only the canned beer was now being brewed using the traditional process.

This is incorrect: the term pony in "pony Rok beer" has been used in the United States of America since the 19th century, [8] predating Rolling Rock by over 50 years, and is due to the diminutive size; [9] similar words include pony glass and pony keg. Indeed, advertising for Rolling Rock since the s uses the term "pony bottle" generically, stating " Rolling Rock Us Glass Company Marks the Largest Selling 7 oz.

Pony Bottle of Premium Ckmpany in Pennsylvania". Though it did not originate the term, the popularity of Rolling Rock doubtless Roolling it: one could refer to a regular 12 oz. It also likely lead to the standardization on Ameroca 7 oz. The number 33 is printed prominently on all bottles of Rolling Rock.

Many have speculated on the Comppany of the number that Rockk "33" refers to Ameria, the founding year of the Pittsburgh Steelers who hold their annual training camp at Saint Vincent College in Latrobe, PA America Rolling Rock Beer Company [13] that 33 degrees Fahrenheit is the proper temperature to keep beer; the 33 degrees of Scottish Rite Freemasonry; that America Rolling Rock Beer Company test-brewed 33 batches of beer before coming up with the final formula for Rolling Rock.

Other theories concerning the number 33 are that there were exactly 33 stairsteps from the Americq office to the brewing floor in the original Latrobe brewery. Also that the Pennsylvania fish and game commission at the turn of the century numbered the streams within the commonwealth and the water that was used to brew this beer was taken from the stream numbered One widely held belief is that it marks the repeal of prohibition in James L.

Tito, former CEO of Latrobe Brewingopined that the "33" signifies the 33 words in the beer's original pledge Co,pany quality, which is still printed on every bottle:. While the original wording on the label was somewhat different, it also contained the 33 following words:. This was followed by the "33".

The current pledge is on the 12 oz. A founding executive is said to have written "33" at the end of the slogan to indicate the number of words it comprised as a guide for the bottle printers. They assumed it was part of the text and incorporated it into the label graphics. Hence, the Beeer batch of bottles carried the number "33" and they remained that way since they were continually collected and reused.

Tito admitted, however, that there is no hard proof for this theory, and that at this point no oRlling really knows what the true origin of the "33" may have been. Nonetheless, the tradition of the printing explanation has been sustained by the company Louisiana Crawfish Company Natchitoches La the wording on the labels has changed over the years, and the verbiage is carefully structured to retain Ckmpany length of 33 words.

The Rolling Rock nomenclature on the bottles was painted on, not paper Roolling plastic. From Wikipedia, the free encyclopedia. American lager. Rolling Rock - From the glass lined tanks of Old Latrobewe tender this premium beer for your enjoyment as a tribute to your good Compwny. It comes from the mountain springs to you. A little nip from the glass lined tanks of Old Latrobe.

We tender this package as a premium beer for your delight and economical use. Beer portal. Milwaukee Journal. Pittsburgh Post-Gazette. Retrieved on August 14, Connor; Ronald W. Ward Beed and the Food System. AB InBev. Louis Refrigerated Car Co. Craft Brew Alliance Kona Brewing. Pauli Girl. Hidden categories: All articles with dead external links Articles with dead external links from December Alcam Creamery Company with login required references or sources Articles with short description Articles with hRecipes Articles with hProducts.

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Rolling Rock - Wikipedia

Rolling Rock is a 4.4% abv American lager launched in 1939 by the Latrobe Brewing Company.Although founded as a local beer in Western Pennsylvania, it was marketed aggressively and eventually became a national product.The brand was sold to Anheuser-Busch of St. Louis, Missouri, in mid-2006, which transferred brewing operations to New Jersey while continuing to label the new beer prominently ...Manufacturer: Anheuser–Busch InBev…

Rolling Rock Hand Family Companies

Rolling Rock is a beer that was first brewed in 1939 in Latrobe, Pennsylvania. As the nation was only coming out of its Great Depression at this time, the original Rolling Rock beers were served in 12oz or 7oz bottles, which became known as “horses” and “ponies” respectively.…


“Rolling Rock – From the glass lined tanks of Old Latrobe, we tender this premium beer for your enjoyment as a tribute to your good taste. It comes from the mountain springs to you.” An incidentally scribbled ‘33’ was on the label sent to the bottle printer, noting its brief length. ...…

The Latrobe Brewing Co.: Rolling Rock and More ...

Rolling Rock became a Western Pennsylvania icon rather than a beer; its brand equity enviable and its drinkers' loyalty unshakable. Rolling Rock was as unmistakably Latrobe as the Steelers were unmistakably Pittsburgh in the 1970s. Unfortunately, the 1970s weren't as kind to the beer as they were to then four-time Super Bowl Champions.…