It is owned by Agoda Company Pte. Agoda operates on the merchant model, acquiring lodging nights at wholesale prices from partner properties and then reselling them at a markup.

About half of Agoda's bookings are made via its mobile apps. It is the third-largest hotel booking channel in Thailand by revenue [5] and the fourth-largest in the United States and Canada. Agoda was co-founded by Michael Kenny and Robert Rosenstein. InBooking Holdings acquired Qlika, an Israel-based startup focused on optimization of pay-per-click advertising, and the Qlika team joined Agoda to automate and scale its marketing systems.

InAgoda began exploring non-hotel accommodations to try and appeal to millennials. In AprilAgoda announced an interest in pursuing greater business emphasis in Israel and Europe, particularly expanding its Tel Aviv -based data science team, increase sales, and purchase promising Israeli startups. In SeptemberAgoda began work with Digitas for data-driven content marketing across various Asian markets.

In OctoberAgoda added a feature called Mix and Save, which allows customers to easily book a different room for every night of stay to get the best deal. In Octoberthe site began selling flights. InMatthew Kepnes noted that Agoda is the best website for booking Asian hotels. InAgoda was ranked the 2nd best hotel booking platform by Frommer's. They added that it is competitive with Booking. Init was awarded by the World Travel Awards for its booking app.

InViva Glam Magazine included Agoda in its list of the best websites for booking a holiday vacation. InSmarter Travel listed it among the best hotel booking sites. InUSA Today deemed Agoda's reward program to be the worst out of the four booking sites it reviewed.

Ina National Specialty Insurance Company Florida Reviews who booked through the website had items stolen from her hotel room due to poor security. Agoda gave her a goodwill refund, but did not remove the hotel or allow Agoda Company Pte Limited to post a review criticizing the hotel for legal reasons.

A security consultant discussed how this policy reduces the number of negative reviews and that negative reviews are sometimes diluted. InAgoda initially refused to give a refund to a customer that booked a non-existent hotel.

The incident gained traction on social media, and Agoda eventually paid a refund following a fraud complaint filed with the Thai government. InAgoda's Taiwanese operations were fined for breaches of not legally registering as a business in Taiwan and for failing to issue unified invoices. InAgoda was criticized for difficulties with customers removing their homes Agoda Company Pte Limited the website. The customers cited customer service issues.

InAgoda, among other hotel sites, was subject to a probe by the Competition and Markets Agoda Company Pte Limited in the United Kingdom. Inthe Tourism Minister of Thailand called for Agoda among others to drop illegal and unregistered hotels. In NovemberSouth Korea's Fair Trade Commission issued a remedial order to Agoda on its refund policies following its noncompliance with a ruling they made. Ina class Shopping For Title Company lawsuit in the U.

Agoda's Mix and Save feature leads to shorter stays, which increases hotel upkeep costs thereby reducing profits. From Wikipedia, the free encyclopedia. Online travel agency. Alexa Internet. The Economic Times. June 12, The Phuket News. February 6, Bangkok Post. November 9, Breaking Travel News. July 14, September 10, Search Engine Round Table. The Jakarta Post.

May 18, The Nation. July 4, The Jerusalem Post. Marketing Interactive. Hotel Online Press release. Penguin Books.

The Straits Times. April 21, World Travel Awards. Viva Glam Magazine. May 2, Smarter Travel. USA Today. World of Buzz. Sky News. June 2, The Independent. April 1, September 18, Taiwan News. Daily Sabah. September 8, GTP Headlines.

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