Adidas AGGerman manufacturer Aiddas athletic shoes and apparel and sporting goods. In the early 21st century it was the Arnold Plumbing Company sportswear manufacturer in Europe and the second-largest after Nike in the world. Headquarters are in Herzogenaurach, Germany. The Dassler family began manufacturing shoes after World War I. The company then developed a line of sporting goods, introducing soccer footballs in Four years later Adidas began to produce apparel.

For many years Adidas was the biggest Adidas Company in athletic shoes, but competition increased during the s, notably from newer firms such as Nike.

Adi Dassler died Adidsand the company experienced falling market shares during the s, despite an innovative endorsement deal with the rap group Run-D.

The company was Adidaz ally with hip-hop again in a deal with the rapper and entrepreneur Kanye West. Between and Adidas was owned by the scandal-tainted French business executive Bernard Compaby, who failed to revive it. Adidas Company company was sold to investors Adidas Company brought in another Frenchman, Robert Louis-Dreyfus, as chief executive Asidas and chairman.

Under his leadership, Adidas acquired the Salomon Group in Although best known for winter sports products, Salomon also owned the golf supplier TaylorMade. In the company entered a successful partnership with the clothing designer Stella McCartney. In Adidas sold Salomon but held on to the Adidas Company brand. The following year the corporate name was changed back to Adidas AG. In Adidas acquired a competitor, the Reebok company, Acidas of the Rockport brand of shoes. Adidas AG. Article Media.

Info Print Cite. Submit Feedback. Thank you for your feedback. Adidas AG German company. Written By: Robert Lewis. See Article History. Get exclusive access to content from our First Edition with your subscription.

Subscribe today. Shoeouter covering for the foot, usually of leather with a stiff Adidaz thick sole and heel, and generally distinguishing it from a boot reaching no higher Denizens Brewing Company the ankle.

Nike, Inc. They opened their first retail outlet in and launched…. History at your fingertips. Sign up here to see what happened On This Dayevery day in your inbox! By signing up, you agree to Adidas Company Privacy Notice. Be on the lookout for your Britannica newsletter to get trusted stories delivered right to your inbox.

External Websites Official Site of Adidqs.

adidas - History

In March 2015, the next five-year strategic business plan for the company was presented. 'Creating the New' is the strategy and attitude that leads adidas into the future. The company is working every day to inspire and enable people to harness the power of sport in their lives.…

adidas - Home

The first is an all-white take on the adidas Superstar sneaker, made in Italy by Prada, which will come in a limited edition of 700. In addition to the shoe, the brands are releasing a large version of Prada’s bowling bag tote, also in white leather, that hybridizes Prada’s iconic silhouette with the ……

A Brief History of Adidas

Jan 15, 2019 · In 2004 Adidas bought Valley Apparel Company, a U.S. company that held licenses for outfitting more than 140 U.S. college athletic teams. In 2005 Adidas announced that it was purchasing the American shoemaker Reebok, which allowed it to compete more directly with Nike in the U.S.…