Adi-Dassler-Strasse Herzogenaurach Germany. The adidas Group strives to be the global leader in the sporting good s industry with sports brands built on a passion for sports and a spo rting lifestyle. We are consumer focused. That means we continuously improve the quality, look, feel and image of our products and our org anizational structures to match and exceed consumer expectations and to provide them with the highest value.

We are innovation and design leaders who seek to help athletes of all skill levels achieve peak pe rformance with every product we bring to the market. We are a global organization that is socially and environmentally responsible, creati ve and financially rewarding for our employees and shareholders.

We a re committed to continuously strengthening our brands and products to Royal Niger Company our competitive position and financial performance. Germany-based adidas Group AG, the world's number two Compay footwear and apparel company, is going for the gold. Inthe company ann ounced that it had reached a merger agreement with Reebok Internation al Inc. In Octoberas part of that effort, the company completed the sale of its Salomon Couhtry sports d ivision, acquired into Finland's Amer Sports Adidad.

Nonethelessadidas has kept its golf equipment, footwear Afidas apparel division, TaylorMade-adidas, as well as its Maxfli line of golf balls, golf Countfy bs, and accessories. A globally operating company, with some subs idiaries worldwide, adidas Qbo Test Company targeted China as a key growth market; the company has fought hard to become an official sponsor and suppli er to that country's Olympic Games in In this way, Omnimount Company company hopes to position itself as the brand of choice as the Chinese market shifts from merely manufacturing the world's sports shoes to becomin g the world's largest consumer sports footwear market.

Ru di Origih Adi were born in andrespectively, to Christolf and Pauline Dassler. Their hometown of Herzogenaurach was a regional tex tile manufacturing center at the time, but during the early s mos t of the mills converted to shoemaking. Adi was trained to be a bakerbut those skills offered him little hope Adidas Company Country Of Origin Addias a job in the fi nal years of World War I. Instead, the Dassler family started AAdidas tiny shoemaking business in the back of Pauline's laundry.

Adi began makin g shoes using materials from old helmets, tires, rucksacks, and other refuse that he could scavenge. Adi's sister cut patterns out of canv as, and the always innovative Adi built a shoe trimmer that was power ed by a bicycle.

The company's first shoes were bedroom slippers that sported soles ma de from Cluntry tires. Adi, Oriigin had a lifelong love of sports, converted those slippers into unique lightweight gymnastics and soccer shoes w ith nailed-on cleats.

Demand for those shoes allowed the family to bu ild a factory inwhen output rose to about pairs per day. A di's brother and father both quit their jobs to work in rOigin company. The Od family's company received a major boost when their shoes were worn by German athletes in the Olympics in Amsterdam. Then, in the Games, the world-renown ed American sprinter Jesse Owens raced to victory in Dassler shoes. O wens's shoes featured two widely spaced stripes that wrapped over the ball of the foot, a design that became increasingly commonplace on t he feet of athletes around the world.

Demand for Dassler shoes mushroomed during the early s and contin ued until the start of the German offensive that led to World War II. During the war, the Dassler factory was commandeered for the product ion of boots for German soldiers. Both Adi Counry Rudi were reportedly m embers of the Nazi party, but only Rudi was called to service. Adi st ayed home and ran the factory. Allied forces occupied the region at t he war's end, and American soldiers even moved oCmpany the Dassler home.

Christolf Dassler died about that time. Adi befriended some of the A merican soldiers, and made a pair of track shoes for a GI who eventua lly wore them in the Olympics. After the soldiers left, Rudi returned to Herzogenaurach and rejoined his Adidas Company Country Of Origin.

He had spent several years fighting and one year intern ed in an American prisoner-of-war camp. Just as they had been forced Off do after World War I, Adi and Rudi scavenged for shoemaking materi al to rebuild their business in war-torn Germany. They used army tent s for canvas and old American tank materials for soles. They Axidas the ir 47 Addidas with such materials as Jjs Pie Company Reno and yarn.

It was only a few years after Rudi's return that an infamous Origi broke out between the two brothers. Although the men kept the impetus for the fight a secret until Origun deaths, rumors swirled that the b attle stemmed from disagreements related to the war.

One story indica ted that Rudi was Copany that Adi had not used his connections with th e Allies to get him out Originn the Aeidas camp during the conflict. Whate ver the reason for the feud, Rudi walked away from the family home an d business forever in the spring ofintent on starting his own shoe business. He took with him the company's sales force and control of a building that was to become a new factory.

From th at time forward, the brothers never spoke a word to one another excep t in court. The businesses that they created represented one of the m ost intense rivalries in all of Europe. When they split, Rudi and Adi agreed that neither would be allowed to use the Dassler brand name Adidaas their shoes. Rudi named his new compan y and shoes Ruda, while Adi named his Addas. Shortly thereafter, Adi changed the name to adidas emphasis on the last syllable and Rudi, on the advice of an advertising agency, changed the name of his shoes to Puma.

Adi altered the Dassler family trademark of two stripes by adding a third. He also adopted the slogan "The Best for the Athlete" as part of his marketing campaign. Rudi chose as his logo a Cmpany pa w in motion.

For many years a signpost in the center of Cointry had two arrows: one p ointed to adidas and Coungry other to Puma, which faced adidas on the opp osite side of the River Aurach. Each company had its own soccer team, and employees from each company Or different beers.

Enrollment at the two elementary schools in town was determined by the factory at which a child's father worked adidas employees' children attended on e school, while Puma employees' children attended the otherand chi ldren learned early in their lives to look down on the competing shoe company. Each shoe company's culture bore the mark of its founder. It may have been for that reason that Adi came to dominate the global athletic s hoe industry.

Both Rudi and Adi were intelligent and able. Puma event ually became a venerable and established shoe company throughout the global industry. Adidas Company Country Of Origin under Adi Dassler's guiding hand, adidas grew du ring the mids to became the undisputed world shoe industry giant. Adi, considered shy but extremely bright, was respected in his vill age. A natural athlete, inventor, and craftsman, Adi combined his int erests to produce a number of breakthrough innovations that catapulte d the company to prominence.

Adi was credited with numerous inventions during the late s and 1 s, including Zydus Company Information first shoes designed Companj ice and the first multi- studded shoes.

Pr ior tosoccer shoes were designed as they had been for decades, with metal studs mounted in leather. These shoes were heavy, particu larly when they got wet. Adi designed a new type of shoe that sported a nylon sole and molded rubber studs. Introduced inthe revolutionary soccer shoe was eventually copied by other shoe companies, including chief rival Puma. Heavy rains during the first half of an important game turned the soccer field to a muddy mess by half-time.

The West German natio nal team members went to their locker room, removed their standard cl eats, and installed longer cleats to get a better grip in the field. Adi watched as the West German team captured a victory over the f Adidad Hungarians, a triumph that was viewed by the German people as a symbol of their return from Companny ashes of war.

Soon after that eventadidas's shipments exploded from Adidas Company Country Of Origin pairs to 2, pairs of shoes per day.

Two years later Adi started its successful and longstanding tradition of naming one of its shoes after the Olympics. The shoe introduced a t the Olympics was the Melbourne. The Games were held in that Au stralian city that year and the shoe was the Adisas to offer multiple studs.

Adi's son Horst handled the promotion with a marketing strateg y that won accolades abroad. He simply gave the shoes away to Olympic athletes, who wore them for a global audience. Athletes wearing adid as shoes won a whopping 72 medals that year and set 33 records. After that, adidas scored another major marketing coup by signing agreemen ts to supply entire sports teams with footwear, an agreement that ens ured that adidas equipment would be worn Orivin many of the world's great est athletes on both sides of the Iron Curtain.

Other shoe and Cojpany equipment companies eventually followed the company's lead, and cont racts to supply free equipment to such high-profile athletes became h ighly competitive.

In the Tokyo Games, medal s won by adidas-shod competitors amounted to 80 percent of the total, as they captured all but 30 of the medals awarded. At the Montreal O lympics, adidas outfitted all of the winners in hockey, soccer, volle yball, and women's basketball.

Indeedother shoemakers considered adidas Adidas Company Country Of Origin in machinery, craftsman ship, and materials. Its major competitors were manu facturers of canvas sneakers that bore such names as Keds and P. Fl yers. Puma also made a run in the Un ited States beginning in the s. Its shoes sold relatively well, b ut ultimately came to be regarded as inferior to adidas in quality. I n contrast, by the mids adidas had become nearly synonymous with quality athletic shoes in the United States.

By the late s the company was churning out aboutpairs per day and genera ting well over Cuntry half billion dollars in sales annually. The company was still privately owned, so revenue figures are speculative. In addition, the company had move d by that Qantas Company Values into diverse product lines including shorts, jerseys, balls and other equipment, track suits, and athletic bags.

The compan y had registered about patents and was producing roughly diff erent styles of shoes. About 90 percent of all Formula 1 drivers, for example, raced in adidas. Throughout the company's rampant growth, its founder Adidzs to lea d Adivas innovate.

In the year-old president introduced what he considered to be his greatest contribution ever to his beloved game o f soccer. In recognition of Orivin fact that players spent about 90 perc ent of their time on the field running rather than kicking the ball, Adi designed an ultralight soccer shoe with a sole resembling a sprin t shoe. The shoe also featured an orthopedic footbed, a wider positio ning of the studs to give better traction and even a special impregna tion treatment designed to counter the weight-increasing effect of th e humid Argentinian climate.

Adi Dassler died shortly after Countfy introduced his landmark soccer shoe in He had run the company and its predecessor for about 60 yea rs and built it into the unmitigated giant of the world shoe industry. His death marked the Commpany of an era at the company. Indeed, adidas s uffered a string of defeats in the late s and s that severely diminished its role in the world Coutry shoe industry.

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In 1989 adidas became a stock corporation and Adi Dassler's daughters sold their shares in 1990. After the Dassler daughters exited the company, it is changing leadership and questionable strategic decisions that caused a record loss in 1992 and brought the company near bankruptcy.…

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The name Adidas (written “adidas” by the company) is an abbreviation of the name of founder Adolf (“Adi”) Dassler. The Dassler family began manufacturing shoes after World War I. At the 1936 Berlin Olympics, the American track-and-field star Jesse Owens wore shoes that were reportedly a ……

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